BT vs V4 Consumer: which is better value?
BT is £3.37 a month cheaper on its lowest average over the contract (£28.32 against £31.69). BT wins 7 and V4 Consumer wins 4 of the 19 checks below.
BT vs V4 Consumer, check by check
Prices, rises, fees, guarantees and complaints side by side. A tick marks the better value where the difference is clear.
| Check |  BT |  V4 Consumer |
|---|---|---|
| Live deals todayBroadband-only, national prices | 7 | 16 |
| Lowest average a monthOver the whole contract, set-up and price rises included | ✓£28.32Full Fibre 150 · 150 Mb | £31.69Full fibre 150 · 150 Mb |
| Lowest starting priceFirst month | ✓£23.99150 Mb | £29.99150 Mb |
| Cheapest Under 150 MbAverage a month, everyday band | ✓£29.32Fibre 2 · 74 Mb | £33.61Fast Fibre 80 · 80 Mb |
| Cheapest 150–500 MbAverage a month, fast band | ✓£28.32Full Fibre 150 · 150 Mb | £31.69Full fibre 150 · 150 Mb |
| Cheapest 500–900 MbAverage a month, very fast band | ✓£32.32Full Fibre 500 · 500 Mb | £35.52Full Fibre 550 · 500 Mb |
| Cheapest 900 Mb +Average a month, gigabit band | £37.32Full Fibre 900 · 900 Mb | ✓£36.48Full Fibre 1000 · 1,000 Mb |
| Fastest dealAverage download speed | 900 Mb | ✓1,000 Mb |
| Average Deal ScoreAcross all live deals, 0–100 | 39 | ✓41 |
| Price risesDuring the minimum term | +£4 · March+£4 a month every 31 March, set in the contract | ✓Up to £2.95 · AprilUp to £2.95 a month every 1 April, set in the contract |
| Set-up feeLowest on live deals | £0£0 on current deals | £0£9.95; Wi-Fi 6 router (your own router is allowed) |
| Leaving earlyExit fee rule | The monthly charges left, minus costs BT saves and a 1% discount; 30 days’ notice | Not published |
| Speed and Wi-Fi guarantee | Stay Fast Guarantee (minimum speed) and Complete Wi-Fi: £100 back if any room has no signal | A “minimum guaranteed speed” without a stated figure |
| Credit check | Soft check for broadband only; hard check with TV | Not published |
| Social tariffFor Universal Credit and some other benefits | ✓Home Essentials from £16.50 (36 Mb) | None |
| Automatic compensationOfcom scheme: £10.34 a day for faults | ✓Yes | No |
| Ofcom complaintsPer 100,000 customers, Q1 2026 (average 6) | 7 | Not in Ofcom’s table |
| Network | OpenreachUK-wide | OpenreachUK-wide |
| Contract length | 24 months | 24 months |
| Checks won | 7 | 4 |
✓ marks the better value where the difference is clear. Averages include set-up and price rises written into the contract; rolling deals are averaged over 12 months. Where a provider does not fix its rises in advance (Sky, NOW, Gigaclear), we do not award it the cheaper average. Live prices 28 October 2026, 11:08; facts checked 24 October 2026.
What you pay over 24 months
The cheapest comparable deal from each, month by month, with the rises written into each contract.
Cheapest deal from each in the 150–500 Mb band, paid for 24 months from November 2026.
BT costs £109 less over 24 months.
- BT: +£4 a month every March adds £112.
- V4 Consumer: +£2.95 a month every April adds £77.
Best BT and V4 Consumer deals today
Top three broadband-only deals from each provider by Deal Score, national prices on 28 October 2026.
Which should you choose?
Choose BT if…
- you want the lower bill: its cheapest deal averages £28.32 a month over the contract
- you want the cheapest 500–900 Mb deal
- you want the cheapest 150–500 Mb deal
- you want the cheapest Under 150 Mb deal
Choose V4 Consumer if…
- you want smaller yearly rises (Up to £2.95 · April)
- you want the fastest speeds, up to 1,000 Mb
- you want the cheapest 900 Mb + deal
- you want the better-rated deals overall (average Deal Score 41)
BT and V4 Consumer deals that reach you
Compare BT or V4 Consumer with others
BT vs V4 Consumer: common questions
Is BT cheaper than V4 Consumer?
BT is £3.37 a month cheaper on its lowest average over the contract (£28.32 against £31.69). BT wins 7 and V4 Consumer wins 4 of the 19 checks below. Prices depend on your address, so check both with your postcode.
Which is faster, BT or V4 Consumer?
In our national feed, BT’s fastest deal is 900 Mb and V4 Consumer’s is 1,000 Mb. Networks: BT, Openreach; V4 Consumer, Openreach. The speed you get depends on which networks reach your home.
Do BT and V4 Consumer put prices up every year?
BT: +£4 a month every 31 March, set in the contract. V4 Consumer: up to £2.95 a month every 1 April, set in the contract. Since 17 January 2025, rises in new contracts must be shown in pounds and pence.
Which has fewer complaints?
Ofcom only publishes complaint figures for the seven biggest providers: BT had 7 per 100,000 customers in Q1 2026.
How do I switch from BT to V4 Consumer?
Contact V4 Consumer only: One Touch Switch handles the move, and BT must tell you about any exit fee. Leaving BT early: the monthly charges left, minus costs BT saves and a 1% discount; 30 days’ notice.
Live prices from our deals feed, updated every six hours; provider facts checked 24 October 2026; complaints from Ofcom, Q1 2026. Some providers pay us a commission when you switch through us; it never affects Deal Score or which provider wins a check. How we make money →